Category: Marketing blog

Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren’t savvy with editing or are short on time. Fortunately, you can leverage many AI video generators to streamline your production and...

Of all the real or AI-generated rounds so far, this one’s the toughest yet — I challenge you again to spot AI-generated content and select human-made pieces. From text and images to videos and music, I’m throwing examples that will...

If you're sipping an oat milk latte as you read this, you're in luck. Keep reading to learn the secret sauce (er–milk?) to Oatly's killer guerilla marketing strategy. Find out why global chief creative officer fired the entire marketing department,...

With the endless amount of newsletters people can subscribe to, email marketers have a lot to compete with in their subscribers’ inboxes. Email newsletter templates can make it easier to design eye-catching newsletters. I’ve found that a solid newsletter template...

Many years ago, as a new online business owner, content cadence was tough for me to understand. I didn’t know how many blog posts per week were ideal or the best posting cadence for social media. But today, that’s no...

I fully admit I’m terminally uncool. But as a marketer, I can’t let my lack of swag (rizz? drip?) be an excuse for being behind the times and not knowing how to use Instagram. With nearly 2 billion users, I’ve...

Ok, this has to be one of the most meta projects I’ve worked on: a piece of digital content about digital content — but, hey, it’s an important one. From toddlers to senior citizens, everyone today wields a mobile device....

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I hear people talk about the power of “story” in marketing. The best marketers — and the best brands...

It’s officially the holiday season. If the majority of your workforce is hybrid or remote, like we are at HubSpot, that means it’s time to come up with a few virtual holiday party ideas for your team. Let’s face it...

In 2019, I was a freelance writer with no idea what SOPs were, relying on mental checklists and scrawled notes. Then, I joined an agency where SOPs ensured consistent, high-quality content. At first, I resisted the detailed checklists — they...