Category: Marketing blog

When it comes to AI, it’s easy to get distracted by all the flashy demos and headlines that are constantly splashed across social media. But the fact is, most people still aren’t leveraging AI in one of the simplest, most...

By: Tom Swanson, Senior Engagement Manager at Heinz Marketing Throughout our work, we get plenty of questions about metrics. This is a challenging spot for many B2B leaders and contributors.  The way you lay out how you measure performance has...

Let’s take a moment to commiserate, marketers. Google is sending the whole planet to Reddit; your favorite social platforms are getting bought, banned, or abandoned; and your carefully crafted email just got pushed to a new category at the back...

Hot take: I don’t think everyone needs a personal brand. Plenty of businesses have expanded their reach with company social accounts as their mouthpieces. However, executives and founders can create personal brands that supercharge growth. How do I know? I’ve...

We’re past the hype cycle and deep into the experimentation phase of social media’s most recent rivalry: X vs. Threads. X, formerly known as Twitter, has dramatically changed over the past few years — from leadership shakeups to shifting content...

Planning a successful B2B campaign takes more than creative ideas—it requires strategy, structure, and cross-functional alignment. Whether you’re driving awareness, generating leads, or accelerating pipeline, the right plan can make or break your outcomes. This blog covers the most frequently...

Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n sweet blondes), and, oddly, interactive guerrilla marketing caught a second wind (or whiff?). I think it’s safe to say that...

Every Saturday morning, we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing,...

​​Okay. So if you've been around here for more than a little bit, you know that I follow a gluten-free diet for health reasons. So when I go to a restaurant, I'm wondering, does their menu work for people like...

If you want more clients, stop pitching and start having strategic sales conversations—they’re the key to lasting business relationships. Every day, LinkedIn provides me with a number of pitches. Most of the people pitching me believe that I need their...