Category: Marketing blog

I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I never forget that customer experience and marketing go hand-in-hand — everything I plan and execute is to fulfill customer wants and needs. After all,...

As a former journalist, I spent years digging through social media feeds to write juicy stories. Now, as HubSpot’s go-to for all things social, I stay ahead of every single trend. Literally, nothing flies under my radar. On top of...

Why Prescriptive Sales Wins: From Solution Selling to Strategic Outcomes Clients don’t buy solutions—they buy results. A sales approach that positions your product or service as “the solution” assumes the client understands their problem. It also assumes that you fully...

Imagine a weighted balance scale: on one side is brand visibility; the other, lead generation. Your job as a content marketer is to use gated and ungated content to successfully balance both goals. With gated content, users arrive at your...

I’ve spent decades analyzing shifts in marketing, but the rise of AI agents is the most disruptive one yet. These systems are quickly taking over the user journey — but unlike humans, they evaluate structured data, analyze backend specifications, and...

Throughout my marketing career, I’ve worked with a handful of small businesses and startups — each one scrappy, fast-moving, and trying to do more with less. I’ve seen firsthand how hard it can be to get the word out when...

Most salespeople treat discovery like an interrogation. The only thing missing is the light over the contact’s head and the duct tape holding them to their chair. In the modern sales conversation, discovery is not gathering data—it’s about creating value...

Facebook was born in 2004, and since then, countless other platforms have entered the social media arena. Still, it's prevailed as a powerful marketing outlet — though exactly how to use Facebook for business has changed drastically. The phrase “Facebook...

By Payal Parikh, VP of Client Services at Heinz Marketing As a marketing leader, you’re tasked with driving growth, optimizing your campaigns, and getting the best return on every marketing dollar spent. But with everything on your plate, it’s easy to...

From the rise of AI to shopping on social media, times are changing fast. Some consumer trends are a flash in the pan, but others represent a permanent change in buying habits. If your business doesn’t keep up with the...