Category: Marketing blog

I distinctly remember being told by a manager that my goals during a mid-year performance review were too broad and open-ended. This was the push I needed to learn how to write SMART goals. While career goals are important, a...

By Win Dean-Salyards, Senior Marketing Consultant at Heinz Marketing In B2B marketing, precision matters. Knowing who you’re selling to—and how they make buying decisions—is key to building effective campaigns, aligning sales and marketing, and accelerating pipeline. But many teams struggle to...

Video is everywhere right now. As a basic Millennial, my video diet mostly consists of YouTube and Instagram, but hop on any social media platform, and I bet you’ll run into a short-form video as you scroll through your feed....

As a marketer, I always keep track of whatever holidays are rolling around each month for my seasonal marketing campaigns — even the ones that don't get the huge parades and Hallmark TV specials. Every holiday is an opportunity to...

If your sales strategy still relies on pressure and pitches, you're losing clients before the real conversation begins. One of the people leading the sales workshop started bringing participants up to do role play. I was stunned when the role...

Looking for landing page design examples and tools to create high-converting pages? There are so many elements that a top-notch landing page design needs, and making those elements the “best” they can be often depends on what your landing page...

By Brenna Lofquist, Client Services Operations Manager at Heinz Marketing The tech stack is often an area that gets overlooked or ignored and if so, can cost your organization lots of money. Shiny object syndrome is a real thing, especially...

I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It seemed so ... self-promoting. Weren't my ideas and work supposed to speak for themselves? But as I looked around at...

Reddit is inherently simple — think old-school internet forums. And despite — or perhaps because of — that simplicity, it can be overwhelming. I can’t tell you how many rabbit holes I’ve found myself surfing down, only to realize I’ve...

SEO is dead, long live SEO! That’s how it feels, at least, as both AI-powered search and user-generated content take hold in our digital lives. Today’s master in marketing knows a thing or two about user-generated content and how brands...