Category: Marketing blog

Those who know me know that I have a healthy obsession with travel. So, I often pore over travel blogs looking for the best way to plan a trip and the best activities to do in a given place. One...

It’s no secret that content is king. And with more and more channels to keep up with — each requiring unique formats for your creative content — AI tools aimed at social media are stepping in to do some of...

As a former digital journalist and now a content creator at HubSpot, I’ve designed everything from breaking news graphics to viral memes — but infographics are where real impact happens. Whether it's a marketing funnel breakdown or a customer journey...

I know the impact of ignoring buyer’s journey keywords all too well. Early in my SEO career, I generated two million clicks for an ecommerce store. The client and I were thrilled. The graph on Google Search Console was trending...

Facebook ads can be incredibly powerful — when they’re done right. Most marketers say it consistently delivers a better ROI than any other social media platform. There’s just one catch — you need a solid Facebook ad strategy in place...

When I first started my small business, advertising seemed daunting. With a limited budget, I couldn't fathom spending thousands on TV commercials or ad campaigns. But over the years, I‘ve discovered that free advertising can be just as effective as...

by Sarah Threet, Marketing Consultant at Heinz Marketing We recently had the privilege to co-host a webinar with 6sense’s own Head of Sales Development Transformation, Ernest Owusu, during which our own President Matt Heinz of Heinz Marketing and Ernest explored...

I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. A decade later, and I’m still waiting to glide down...

Three years ago, if you’d asked Kasey Brown, founder and CEO of Different Breed Media, she’d tell you scheduling one post to identically populate across the gamut of social media platforms was a smart, time-saving strategy. But in 2025, that...

When I was first setting up my freelance business website, I read tons of articles and social media posts about how to find and attract quality leads. Because none of that advice said much about designing the actual form for...