Category: Marketing blog

If you treat your prospect’s concern like an objection, you may lose the deal before you've earned the right to win it. Recognize That Most Objections in Sales Are Actually Buyer Concerns It is rare that your prospective client objects...

I can't imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves and what they sell to their audience members. With billions of people on social media, it's clear why businesses choose...

Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and marketing specialist for the widely regarded skincare brand Topicals. She’s appeared in many of the brand’s campaigns herself, demonstrating...

When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with, but no one could explain clearly. I’d hear phrases like “capture demand” and “fill your funnel,” and I’d nod along...

The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this process was resolved in 2020, but technology and workers continually evolve. This forces managers to continually update their process for...

Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or platform update. Whether you’re a marketer, a content creator, or a business owner, understanding social...

AI can mimic voices, take orders, and even argue it's human—but it still can't build trust the way a real person can. “We are rushing to automate relationships that still require what only a human can do, like empathy, caring...

I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. You learn very quickly how to present yourself online, especially on platforms like Instagram. From there, I moved into sales...

Optimizing the customer buying cycle is primarily about being at the right place, at the right time. This is something I’ve learned over the last 6+ years of running my own business. Recently, I reached out to one of the...

Even the most innovative product or service will one day become a commodity—but the salesperson doesn't have to. Understanding the Value of Commodity Sales in a Saturated Market In modern B2B sales strategy, it's crucial to understand the difference between selling a...