Category: Marketing blog

When I think back to the marketing of my childhood (print media, billboards, TV commercials), I can't believe the marketing power that we have sitting at our fingertips today. Instead of broad-stroke campaigns based on geography, brands are now able...

Most sales professionals chase deals with little chance of success—here’s how to focus on high-probability opportunities and increase your win rate. The salesperson accepts the RFP, excited by the prospect of closing a deal with a large client, bringing revenue...

A great story or post benefits from great images — like charts, infographics, custom art, and more. I’ve had to look for designers and photographers to work for to add those elements to my writing. A great portfolio is essential...

By Brittany Lieu, Marketing Consultant at Heinz Marketing Like many elements of your marketing strategy, your ideal customer profile (ICP) is only effective if dynamic. As buyer behaviors evolve and your business grows, who you sell to never remains static. ...

I still remember the early days of the internet and how exciting (and expensive!) it was to use. As it was a dial-up modem connection, my parents put strict time limits on how much time I could spend online (gosh,...

By Sarah Threet, Marketing Consultant at Heinz Marketing Original: May 19, 2023; Revised: January 28, 2025 Imagine this: You’ve spent months developing a content strategy and weeks laboring over a piece of content that you’ve deemed “high value.” Conventional wisdom...

Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. To...

Shockingly enough, we here on the HubSpot Blog Team spend a fair amount of time blogging. You might be able to tell that by the fact that the word “blog” is in our team name. Blogging is the foundation of...

Marketing is a wild ride – trends flip overnight, and it’s a constant game of catch-up. In 2025 , it’s crucial to know where to focus and what roadblocks might lie ahead. That’s why I dug into the biggest challenges...

Back in business school, consumer behavior was my favorite marketing class. I loved learning about the psychology of marketing and what makes people spend the way they do. It’s no wonder I still love B2C marketing today. But as fun...