Category: Marketing blog

Over the past three years, I’ve written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, I’ve witnessed more and more brands investing not just in new content, but in content optimization. It...

It’s hard to ignore the fact that video is now a leading trend for marketing teams. I mean, even LinkedIn has jumped on the bandwagon by prioritizing video content (now, whether or not you agree with that, it is a...

By mid-December, my Instagram feed is overflowing with my friends' Spotify Wrapped playlists. So I started my festive, timely conversation with Spotify's Head of Global Business Marketing, Grace Kao, with an easy one: What's on her Spotify Wrapped?  "I definitely...

Zoom backgrounds have been my lifesaver since I started scheduling remote meetings. With these backgrounds, my video stays on, and I don’t have to worry if my living room is a mess. My Zoom background has become as essential as...

As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social media campaign featuring the biggest pop stars and actors and observing how their brand aligns (or doesn't) with the company...

In the first few years of business, small companies come up against many different problems. And – you’ve probably guessed it – some are harder than others to overcome. According to Shopify, the average annual business rate of business failure...

Here’s a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, they’re only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools,...

I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It was a fresh winter's morning in late December, and the sunshine glistened over the frosted ground … Okay, I kid,...

Navigating the modern world of B2B sales feels like solving an ever-evolving puzzle. The challenges we face are shaping how we succeed in sales leadership and productivity. If you feel as if B2B sales has become more challenging, you are...

AI is a hot topic for marketers — and for good reason. According to our State of AI report, 95% of respondents say that AI marketing tools help them spend less time on manual tasks and more time connecting with...