Category: Marketing blog

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I hear people talk about the power of “story” in marketing. The best marketers — and the best brands...

It’s officially the holiday season. If the majority of your workforce is hybrid or remote, like we are at HubSpot, that means it’s time to come up with a few virtual holiday party ideas for your team. Let’s face it...

In 2019, I was a freelance writer with no idea what SOPs were, relying on mental checklists and scrawled notes. Then, I joined an agency where SOPs ensured consistent, high-quality content. At first, I resisted the detailed checklists — they...

In most roles I’ve begun, an employee handbook was the first internal document I read. So naturally, I’d make a lot of assumptions about the kind of place I was hired at based on the employee handbook. From vacation policies...

Each week, Laura, Caroline, and I get to sit and chat with some of today’s most innovative marketing masters. We’ve run down the rabbit hole with folks from Spotify, Liquid Death, Oatly, New Balance, Zapier, Hootsuite, the Brooklyn Nets, and...

“Teamwork makes the dream work,” is one of my favorite teamwork quotes. Seriously, I’ve said this quote in the office and on Zoom. I’ve even set it as my Slack status. Turns out John C. Maxwell said it in 2002....

Like many businesses, I depend on web forms on my website to collect visitor information and to give them an easy way to contact me. They are an invaluable part of my lead generation strategy. You probably know what a...

Want to write a great email? End with a professional email signature. Unlike the standard sign-off found in paper letters, an email signature shares a bit more information about the work that I do. It’s a little note that allows...

I still remember being super intimidated when asked to create a graph in Excel for a client‘s monthly report. It was my first day at work. I didn’t want to ask anyone for help, but I wanted to do a...

Faced with an urgent need to brush up my spreadsheet skills, I went online and searched for the best Excel resources available. I discovered a lot of amazing options, both free and paid. Microsoft Excel is a versatile spreadsheet application...