Category: Marketing blog

Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid ads, $30 from content marketing, and $75 from partnership, without understanding their true CAC across all channels. This incomplete picture...

By Sarah Threet, Marketing Consultant at Heinz Marketing  Every revenue leader has felt the sting of a “ghosted” prospect — a once-promising opportunity that suddenly goes silent. In our recent webinar, “Ghosted to Growth: Revenue Leaders on Buyer Re-Engagement”, Patricia...

For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the marketers we surveyed for our 2025 State of AI Marketing report said they're already using AI for social media, with...

By Win Dean-Salyards, Senior Marketing Consultant at Heinz Marketing When most people think of AI, they picture massive, general-purpose models like GPT-4, Claude, or Gemini, systems seemingly capable of answering just about anything you throw at them (not to get...

As the founder of AI newsletter Mindstream, I'm constantly thinking about scale, especially when it comes to content. For me, video was the bottleneck. I wanted to show up consistently, but I didn’t want to spend hours filming, editing, or...

By Tom Swanson, Engagement Manager at Heinz Marketing Sometimes I struggle with figuring out how to use AI.  There are all of these claims and promises, but where do you even begin?  Obviously I began with simply using ChatGPT Plus...

You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once, so take heart: There’s lots to learn, but I’ve got plenty of expert advice and a step-by-step guide to get...

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is...

Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement — excuse the stars in my eyes — CFOs focus on revenue, risk, and return. This clash of professional love...

As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store that I've never heard of before. It felt completely random, in a “did you send this message to the right...