Category: Marketing blog

By Maria GeokezasOpens a new window Chief Operating Officer at Heinz Marketing In today’s B2B landscape, the most overlooked revenue engine is hiding in plain sight: your existing customers. While most marketing teams are still focused on top-of-funnel activities, industry data tells...

Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available, representing 27.8% growth year-over-year. But here's the uncomfortable truth: marketers estimate they waste an average of 26% of their budgets on...

Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing...

For the past ten years, I’ve lived and breathed marketing. I’ve run social campaigns, worked with influencers, created content, built affiliate programs, and everything in between. One factor unites everything: Every single winning strategy has always tied back to community....

With college enrollment trending downward and experts anticipating a “demographic cliff” in 2025 — having a higher education CRM is absolutely vital to ensuring a thriving institution. A CRM is key to attracting and retaining students, ensuring enrollee success, and...

As a digital marketing consultant, I spend a lot of time promoting website content on social media. But what about promoting your social presence via your website? Embedding enables you to do exactly that. I’ll often use this tactic for...

Spreadsheets and manual processes can hold back your wholesale business from growing. As wholesalers face increasing pressures to deliver faster, maintain accurate inventory visibility, and provide exceptional customer service, the right CRM becomes essential for success. A CRM helps wholesalers...

There‘s more to healthcare than the visit itself. Whether you’re a doctor’s office, dental practice, or senior living facility, you know that consistent, personalized communication is key to meeting patients’ changing health needs. In fact, it’s what patients prefer. Research...

When I spoke to this week’s master in marketing, I was surprised at how seamlessly she had combined her two professional loves, digital marketing and life coaching. I’ll admit to having been skeptical about life coaching in the past, but...

The newsletter platform and social media site, Substack, has become one of the hottest spaces for online creators—and now brands and celebrities are joining the bandwagon. Boasting more than five million paid subscribers across the platform, Substack invites creators like...