Category: Marketing blog

By Karla Sanders, Engagement Manager at Heinz Marketing Let’s be honest. Most AI content in B2B marketing sounds the same. More speed. More personalization. More automation. That’s not what most teams are missing. The real issue is that pipeline breaks...

Every reliable tactic marketers now love, from video content to email marketing and blogging, was once a new experiment that early adopters tested and developed. Creating new marketing strategies is foundational to marketing, helping brands reach new customers and gather...

By Lisa Heay, Vice President of Business Operations at Heinz Marketing I recall a time in my career when looking for that magic tool to solve every little problem was the norm. The MarTech landscape had exponentially exploded and there were...

After four years of pursuing this client, I finally got a leader to take my call. I asked him why we had never had a chance to meet with them. He asked me what our markup was, and I said...

  We have some big news: HubSpot Media is acquiring Starter Story, one of the most trusted and beloved media brands in the entrepreneurship space. If you've spent any time in the world of bootstrapped businesses, online startups, or the...

By Brittany Lieu, Marketing Consultant at Heinz Marketing In our recent posts on Generative Engine Optimization (GEO), we covered the fundamentals of optimizing content for AI search and the practical steps marketers can take to get their websites GEO-ready. Those...

When we say creating value, we mean that our conversations are valuable to our contacts, stakeholders, or our champions. For as long as anyone can remember, salespeople spent time talking about their company, their clients, and their product or their service, even...

As businesses adjust to the new AEO landscape, marketers are seeing increasing convergence with marketing automation—HubSpot's recent acquisition of Xfunnel signals this shift, bringing AI search optimization directly into the CRM ecosystem where attribution and revenue tracking happen. As a...

By Win Dean-Salyards, Senior Marketing Consultant at Heinz Marketing There’s a pattern playing out in a lot of executive teams right now. Performance slips or plateaus, and the immediate assumption is that the organization needs better intelligence. Smarter AI models....

By Sarah Threet, Marketing Consultant at Heinz Marketing In Gartner’s latest strategic predictions, “Top 10 Strategic Predictions for 2026 and Beyond”, they signal something many B2B leaders are only beginning to grasp: AI is not just accelerating marketing execution — it...