Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.
The Hard Truth About What AI Will Do to GTM by Mark Stouse
How artificial intelligence is transforming B2B go-to-market (GTM) strategies by empowering buyers to bypass traditional vendor-led processes. GTM teams must shift from persuasion-based tactics to proof-driven models to remain relevant in an AI-driven landscape.
How Immersive Reality is Impacting B2B Sales by Shawn Casemore
This article provides sales leaders with insights into how immersive technologies like virtual and augmented reality can enhance B2B sales processes. It presents practical applications, such as offering remote product demonstrations and virtual facility tours, which can differentiate your company from competitors. The article also addresses considerations like data privacy and costs, helping you evaluate the potential benefits and challenges of adopting immersive technologies.
B2B Marketing on TikTok: What You Need to Know by Constantine von Hoffman
B2B marketers should recognize TikTok’s expanding reach, as its ads now have the potential to engage 48.8% of U.S. adults over 18, including younger decision-makers. The platform offers unique features—such as in-app shopping, live-streaming, and branded hashtag challenges—that can facilitate direct customer engagement. However, to succeed, marketers must understand and align with TikTok’s distinct culture.
The 2025 State of Marketing & Trends Report: Data from 1700+ Global Marketers from HubSpot
The report highlights the increasing role of artificial intelligence, particularly in enhancing personalization and operational efficiency—an area B2B marketers should integrate into their strategies for better targeting and customer engagement. Lastly, data privacy management is becoming a top priority as marketers adapt to new regulations and work to build consumer trust. B2B marketers should pay attention to these shifts as they emphasize digital innovation, customer-centric approaches, and regulatory compliance to stay competitive.
2025 B2B SaaS Marketing Benchmarks by Ray Rike
B2B SaaS marketers should note that in 2025, most companies are slightly increasing their marketing budgets, with a 1% rise in both companies under $20 million and those between $100 million to $250 million in revenue, indicating a cautious return to growth. Additionally, there’s a trend towards expanding product portfolios through mergers and acquisitions, aiming to enhance customer lifetime value and retention rates. The adoption of usage-based and value-based pricing models is also on the rise, aligning pricing with customer value and potentially improving customer acquisition efficiency.
Have a wonderful weekend and thank you for reading! If you have B2B news sources you rely on we’d love to hear about them. Please share them with us.
The post B2B Reads: The AI Revolution, TikTok for B2B, Lead Gen Hacks, and Marketing’s Next Big Shift appeared first on Heinz Marketing.
