Every Saturday morning, we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing, please let us know.
4 Ways to Maintain a Strong Culture While Growing a Remote-First Team by Sarah Ahmad
Sarah Ahmad, CEO and Co-Founder of Stable, shares her insights on maintaining a strong company culture in remote-first teams. Drawing from her experience leading a virtual address and mailbox platform, she offers practical strategies for fostering connection and collaboration among distributed teams. Her advice is especially relevant for modern businesses navigating the challenges of remote work.
11 Ways to Encourage Everyone to Speak Up at Meetings by Joel Garfinkle
The article offers practical tips to make meetings more inclusive and engaging. It emphasizes the importance of creating a culture where every team member feels empowered to share their ideas, highlighting strategies like modeling open communication, preparing agendas in advance, and using techniques such as round-robin responses and small group discussions to ensure balanced participation. By implementing these approaches, leaders can foster a more collaborative environment that values diverse perspectives and enhances overall team engagement.
Setting a Pricing Strategy Amid Every-Changing Tariffs by Rafi Mohammed
In a world where tariffs seem to change with the wind, businesses are finding it tough to nail down stable pricing strategies. Instead of just hiking prices or eating the extra costs, some companies are getting creative—like locking in long-term contracts to offer customers consistent pricing despite the chaos. The big takeaway? Flexibility and smart planning are key to staying afloat when trade policies keep shifting.
Research: How to Advertise to Distracted Consumers by Siddharth Bhattacharya, Heather Kennedy, Vinod Venkatraman, and Sunil Wattal
The Harvard Business Review article explores how marketers can effectively reach audiences in today’s distraction-filled environment. It suggests that instead of fighting for attention, advertisers should embrace distractions by creating ads that align with the automatic behaviors people exhibit when multitasking. By designing messages that fit seamlessly into the fragmented attention spans of consumers, marketers can increase engagement and effectiveness.
How Gen AI Is Transforming Market Research by Jeremy Korst, Stefano Puntoni and Olivier Toubia
Generative AI is shaking up market research by making it faster, cheaper, and more scalable. It can enhance traditional methods, generate synthetic data to simulate customer behavior, and even create entirely new insights using tools like digital twins. While the tech is powerful, the article reminds us to use it thoughtfully—keeping fairness, accuracy, and real human understanding at the core.
Have a wonderful weekend and thank you for reading! If you have B2B news sources you rely on we’d love to hear about them. Please share them with us.
The post B2B Reads: Remote-First Culture, Inclusive Meetings, Pricing Strategy, Distracted Consumers, & Gen AI in Market Research appeared first on Heinz Marketing.
