As a marketing leader with experience at several different tech companies, I’ve become an expert at real-time bidding (RTB) for programmatic ads. This process is often one of the most efficient and cost-effective ways to purchase ad inventory online. But,...

By Sheena McKinney, Business Operations & Marketing Assistant at Heinz Marketing Most 2025 trends and prediction posts for B2B sales and marketing list video as an emerging as a powerful tool to engage prospects, nurture leads, and drive conversions. Are...

When I think back to the marketing of my childhood (print media, billboards, TV commercials), I can't believe the marketing power that we have sitting at our fingertips today. Instead of broad-stroke campaigns based on geography, brands are now able...

Most sales professionals chase deals with little chance of success—here’s how to focus on high-probability opportunities and increase your win rate. The salesperson accepts the RFP, excited by the prospect of closing a deal with a large client, bringing revenue...

A great story or post benefits from great images — like charts, infographics, custom art, and more. I’ve had to look for designers and photographers to work for to add those elements to my writing. A great portfolio is essential...

By Brittany Lieu, Marketing Consultant at Heinz Marketing Like many elements of your marketing strategy, your ideal customer profile (ICP) is only effective if dynamic. As buyer behaviors evolve and your business grows, who you sell to never remains static. ...