It’s no wonder marketers love creative briefs: A good one sets you up for success with a high-level game plan and a clear objective. A creative brief is a roadmap that takes a project from ideation to completion. It ensures...

Being able to identify when you are One-Down can be the first step to becoming One-Up. Everything in Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative is based on a critical concept, being One-Up. I learned this concept 17,000 feet up Mt. Everest....

I remember the first time I tried social media boosting. It was back when I was testing the social media marketing waters by building a presence on Facebook, Instagram, and Twitter to help grow my blog. As a noob marketer...

By Carly Bauer, Marketing Consultant at Heinz Marketing Short-Term Wins and Long-Term Growth Too often, the pressure to drive short-term demand leads companies to neglect the foundational work required to build a lasting brand. However, a strong brand story isn’t just...

Like most millennials, I’m an Instagram (IG) native. I’ve used it both professionally and personally for what feels like a lifetime, so, of course, I’ve had to come up with thousands of Instagram captions. Funny Instagram captions, Instagram captions for...

As a marketer and video enthusiast, I can confidently say a promotional video is crucial to promoting your brand. In fact, 73% of respondents say video marketing is effective at helping them reach their company's overall business goals. But what...

Reddit has evolved from its 2005 origins into a digital powerhouse, proving itself as an invaluable territory for marketers. While the platform maintains its core strength in community engagement and authentic discussion, it's transformed into a sophisticated marketing channel that...