Traditional marketing versus digital marketing has become a hot topic among marketing professionals. I set out to learn the pros and cons of each and return with my findings so that you can make an informed decision about marketing your...

In this week’s MarTech Moment, we are featuring Hotjar. Understanding how users interact with your website is critical to optimizing the digital experience and driving business results. This is where Hotjar, an all-in-one behavioral analytics and user feedback tool, proves...

We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we learned along the way. When our marketing team began discussing how to strategically incorporate AI into...

As a startup founder or marketing leader, you've likely heard the mantra “distribution is everything.” But what does that really mean, and how do you put it into practice? Building a great product is hard, but it’s only half the...

A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline, and my team was juggling multiple tasks with limited resources. Initially, I felt completely overwhelmed — until I...

I’ve realized that to truly connect with customers, it’s essential to be everywhere they are — whether that’s on social media, email, websites, or even traditional outlets like TV and radio. This is where a solid media mix comes into...

Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. These pieces of content were tracked and analyzed to gauge their...