By Payal Parikh, VP of Client Services at Heinz Marketing In today’s fast-paced and customer-centric business environment, the alignment between sales and marketing is more critical than ever. When sales and marketing teams operate with inconsistent narratives or conflicting value...

Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Befuddled. Frustrated. Here I had a collection of what I thought were great examples of visual content, and yet, I ended up...

Within the last few years, many marketers have started asking, “What is the future of content marketing? And is it worth our investment?” I think that’s a valid question, considering a sound content marketing strategy is one of the best...

I love to do content research — what's more satisfying than falling down a few Google rabbit holes? (Don't answer that.)  Of course, great marketing content is built on more than just Google search results. I've put together a six-step...

Imagine a world where AI helps you sell smarter, not harder. Welcome to the future of sales innovation. Your phone rings, and the robot greets you with hello. You knew it was a robocall because the number it came from...

Here’s the thing about content creators — everyone is one, but few are at the same time. For instance, I create content as part of my job, but I’m no content creator — at least not in the sense you’re...

By Carly Bauer, Marketing Consultant at Heinz Marketing *Originally published on 4/5/2023, updated on 1/21/2025 for accuracy and comprehensiveness. Today, well-defined personas are not just helpful; they are essential for crafting targeted marketing strategies that drive engagement, improve messaging precision, and...

I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flop, or new hires don’t work out. At times, it feels easier to just accept reality and move on....

Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences. Branding videos are undeniably effective — including a video on a landing page can boost conversion rates by over 80%, and the mere...