If you’re here because you’re wondering how to make a good PowerPoint, you’re in the right place. Let’s just hope it’s not the night before the big day. But it’s okay… I’ve been there too. As a writer with extremely...

By Tom Swanson, Senior Engagement Manager at Heinz Marketing Recently, I had another opportunity to engage with DACI as a tool.  In my previous post on this topic, my central point was that while RACI is best for discrete projects,...

A few years back, I remember walking into my favorite pastry shop and effortlessly flipping through a glossy, laminated menu before ordering. Now, every time I dine out, I’m handed a table tent instructing me to scan a QR code...

In my early days as a solopreneur, I often drowned in an endless list of tasks (more often than I’d like.) Every item on my to-do list felt urgent, and I was constantly pulled in different directions. Yet, by the...

During the last 15 years I’ve worked at a few companies, and looking back, most of them relied on tried-and-tested types of marketing methods like paid ads, email marketing, and SEO. These tactics still work well, but over the years...

What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. I definitely can’t help you with your road trip or wedding speech (sorry), but I can help you create a social media content calendar to...

I know that Instagram is primarily about sharing striking visuals — images, videos, promotions, and even acting as a storefront for one’s business. But in truth, I spend much more time reposting other people’s content than my own. Sure, Instagram...

By Payal Parikh, Director of Client Engagement at Heinz Marketing For CMOs and RevOps leaders, data fragmentation is a persistent challenge that slows decision-making and reduces marketing efficiency. There is a need to fix fragmented marketing data for smarter reporting....

A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don't convert. That’s even...