By Carly Bauer, Marketing Consultant at Heinz Marketing Short-Term Wins and Long-Term Growth Too often, the pressure to drive short-term demand leads companies to neglect the foundational work required to build a lasting brand. However, a strong brand story isn’t just...

Like most millennials, I’m an Instagram (IG) native. I’ve used it both professionally and personally for what feels like a lifetime, so, of course, I’ve had to come up with thousands of Instagram captions. Funny Instagram captions, Instagram captions for...

As a marketer and video enthusiast, I can confidently say a promotional video is crucial to promoting your brand. In fact, 73% of respondents say video marketing is effective at helping them reach their company's overall business goals. But what...

Reddit has evolved from its 2005 origins into a digital powerhouse, proving itself as an invaluable territory for marketers. While the platform maintains its core strength in community engagement and authentic discussion, it's transformed into a sophisticated marketing channel that...

As a marketer who's been in the business, I've noticed something interesting: when people think of "marketing," they often picture those flashy Super Bowl commercials or massive Times Square billboards. But marketing is so much more accessible than that. I've...

We ran the numbers, and blog posts are still among the content formats that marketers use the most today (and those that deliver the highest ROI). However, sometimes, it can be difficult to put pen to paper — or words...

By Maria Geokezas, Chief Operating Officer at Heinz Marketing  Looking Back: The Growth-at-All-Costs Era Just two years ago, the B2B market was fueled by a “growth at all costs” mentality. Venture capital was abundant, interest rates were low, and businesses were...

It wasn't too long ago that we weren’t collaborating much across Marketing. If I published a blog post on “SEO strategy”, it became a happy coincidence if the YouTube team had covered anything similar that I could use in my...