Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You...

When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, marketing Twitter(X) erupted with hot takes. Was it the irreverent branding that didn‘t connect with British...

Who wouldn’t want their own personal executive assistant? Sounds pretty awesome, right? Well, with the AI tool Claude, anyone can set up a virtual executive assistant in just ten minutes. In this article, I’ll share how you can use Claude’s...

As a marketer, I know that a marketing strategy is essential to nurture future clients, improve my business’s bottom line, and increase the ROI of my efforts. But that doesn’t mean it’s easy — 74% of small and medium businesses...

By Sarah Threet, Marketing Consultant  In current day B2B marketing and sales, a one-size-fits-all approach to building a buying committee often falls short. Organizations frequently encounter diverse customer profiles, each requiring tailored engagement strategies. This necessitates a flexible, nuanced approach...

As a content marketer and general marketing enthusiast, I’ve read countless physical books on digital marketing. Unfortunately, physically printed digital marketing books can quickly become obsolete, which is why I’ve turned to digital marketing ebooks. Don’t get me wrong, I...

For my company’s video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media, the company inspires confidence and excels in audience targeting, reach, and cost efficiency. However, it does take some strategy to make sure...

Winning in chess—or sales—starts with one critical move: a strategic opening. In the seventh grade, I learned to play chess. When I got to high school, I came across a book called Bobby Fischer Teaches Chess, and decided to study...

In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and educator, spotted a gap. “I decided I wanted to come on the platform to share tips and tricks from my...

By Payal Parikh, VP of Client Services at Heinz Marketing The latest wave of tariffs, especially those impacting manufacturing, logistics, and energy industries, has created ripple effects that extend far beyond physical goods. B2B SaaS and IT companies may not face...