Navigating the modern world of B2B sales feels like solving an ever-evolving puzzle. The challenges we face are shaping how we succeed in sales leadership and productivity. If you feel as if B2B sales has become more challenging, you are...

Over the past five years, I’ve been creating content for some of the most successful content-first brands. And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Think about...

By Lisa Heay, Director of Business Operations at Heinz Marketing In this week’s MarTech Moment, we are featuring ChatFactory, a generative AI-powered buying agent by PathFactory designed to improve B2B customer engagement by making content and interactions more personalized and efficient....

The concept of being One-Up in sales isn't just about knowing more than your client; it's about knowing the right things to guide the client through their decision-making process. To do this, you must create value for your client and...

When I first heard about AI chatbots, I was skeptical. Could a bot really hold a conversation as naturally as a human? My skepticism wasn’t unfounded — earlier chatbots I’d interacted with felt clunky, unable to handle anything beyond basic...

Most buyers aren’t looking for a solution—they’re searching for a partner who truly understands their goals and delivers results. No One Wants to Buy What You Sell This truth may seem unsettling at first: No one wants what you sell....