A basic grasp of design principles is useful for any marketer — maybe you’re part of a scrappy DIY team and need to do your own design, or maybe you just want a better understanding of what your in-house design...

As a consumer, I often feel overwhelmed by the sheer number of brands trying to get me to try their service or purchase a product. However, as a marketer, I can recognize that the best call-to-action examples are the ones...

If your B2B deals keep stalling after a great start, you're likely stuck in the sales middle game—here’s how to navigate it like a pro. This is the second article on approaching sales with a chess mindset. We already discussed...

Picture this: consumers no longer see ads, compare software options, or visit websites to research products. Instead, AI agents handle it all — silently evaluating options, filtering choices, and making purchases on their behalf. This isn‘t science fiction. According to...

The internet is full of opinions. But if you want to know what people really think — about products, brands, trends, or industries — Reddit is where you’ll find the unfiltered truth. Since 2005, Reddit has been the place for...

While billionaires hoard water rights and investors play Monopoly with farmland, one 20-something founder is trying something completely different: creating water from thin air. Meet Augustus Doricko, the CEO of Rainmaker — a Southern California startup using drone-based cloud seeding...

Learn how sales persistence, long-term strategy, and insider insights helped break through gatekeepers to win a $2 million staffing contract. Breaking through Gatekeepers in the Staffing Sales Process The main decision maker at PetSmart’s warehouse was never going to take...

Building a strong, recognizable brand starts with a well-crafted style guide. This essential playbook ensures that everyone — designers, marketers, web developers, community managers, and product packaging teams — presents a unified and consistent brand image. The most memorable brands...

When you hear the word agent, what do you think of? A real estate agent, an insurance agent, or even an FBI agent? Far beyond an assistant following rote instructions, an agent has the power and ability to make things...