Research shows average sales win rates hover around 21%, meaning nearly four out of five opportunities are lost. In enterprise sales, win rates can fall to 5–10%, leaving 90% of the pipeline dead or dying before it ever produces revenue. Your sales win rate is the most important...

Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as they go by.” What can you infer about the person behind that line? Are they funny or serious? Cheerful or...

HubSpot’s data suggests that win rates average a weak 21%. If you do the math, you’ll find that 79% of a salesperson’s opportunities are lost — to indecision, competitors, task forces that fail to reach consensus, or buyers paralyzed by...

When you‘re just getting started with making a website, I know that the process of learning how to use WordPress can feel overwhelming. We’ve all been there, so you're certainly not alone. While WordPress does have a bit of a...

At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar acronyms: DKIM, DMARC, SPF. (Apparently that last one is not related to sun protection?) So I texted Al Iverson (not...

Given how logos are such an essential part of brand identity, I was skeptical of using AI logo generators. A wrong logo decision cost Tropicana over $30 million in sales. I hated X’s decision to ditch the small Twitter bird...

Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing...

Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid ads, $30 from content marketing, and $75 from partnership, without understanding their true CAC across all channels. This incomplete picture...

By Sarah Threet, Marketing Consultant at Heinz Marketing  Every revenue leader has felt the sting of a “ghosted” prospect — a once-promising opportunity that suddenly goes silent. In our recent webinar, “Ghosted to Growth: Revenue Leaders on Buyer Re-Engagement”, Patricia...