If you've watched the news recently, the possibility of a recession has captured everyone’s attention. Most reputable sources say it's too soon to say whether or not a recession will happen, but, regardless, savvy businesses are thinking ahead and considering...

Video is no longer a nice-to-have. It’s now an absolute must and should be at the forefront of any marketing strategy. With almost half of Gen Z and millennials watching short-form video to discover new products, video is essential to...

By Karla Sanders, Engagement Manager at Heinz Marketing Customer-led growth (CLG) is about using your existing customers to drive expansion, referrals, and long-term value. It’s a practical shift from focusing only on acquisition to growing through relationships. In this blog,...

Millions of businesses worldwide invest billions in paid ads each year to put themselves in front of as many people as possible. And they're doing it because online advertising, when done right, delivers outstanding results. On the other hand, if...

I know I’m in the minority, but the second September hits, I want to break out the Christmas tree, play “Jingle Bells,” and cover everything in baubles and tinsel. But one of the more accepted signs that the festive season...

It’s 2025, and the highest-ROI marketing channel is still good ol’ social media. I’ve created social media content for just about everyone: government offices, nonprofits, small businesses, solopreneurs, and more. Sharing content on social media is a no-brainer for brands....

One of the most powerful — but least used — aspects of social media is its ability to turn customers into community. Today’s master has a lot to say about how social, community, and customer marketing all work together as...

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is...