My transformation from serving customers to nurturing a community didn't happen overnight. It started with a crisis. Gymshark’s infamous Black Friday 2015 catastrophe happened during my first week: Our website crashed on one of the busiest shopping days of the...

One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really useful advice is gathering dust in my Google Drive. This week, I’ve got three lessons I just couldn’t waste from...

Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot, and they say they've found workflows that maximize their productivity, save time, and act as the perfect...

By Brenna Lofquist, Client Services Operations Manager at Heinz Marketing Often times the little things that go unnoticed can have the biggest impact. This is the case when it comes to communication, specifically as it relates to go-to-market orchestration. Orchestration...

Strategy without tactics is like a blueprint with no builders—useless, no matter how brilliant it looks on paper. Most of the time, leaders and managers are hyper-focused on strategy. That’s understandable. Strategy is the exciting part. It’s the big idea,...

In February, OpenAI gave a two-minute demonstration at a private event in Tokyo. The demo didn’t stay quiet for long. It set off a firestorm in the sales industry. The short demo, which isn’t available yet, was for an AI...

When I stepped into my role as head of content at Gong, I didn't come with a decade of marketing experience. I came with a sales background and a whole lot of time spent chasing leads. That experience turned out...

Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time managing people than creating content and building strategies. That’s how Barbara Jovanovic of Startup Cookie used to operate. She’s now...

SEO is changing. We’re entering a new era of search — the AI age — and with it comes generative engine optimization (GEO), the practice of optimizing content for AI-driven engines such as ChatGPT or Perplexity. If we want our...

Every Saturday morning, we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing,...