Here’s a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, they’re only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools,...

I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It was a fresh winter's morning in late December, and the sunshine glistened over the frosted ground … Okay, I kid,...

Navigating the modern world of B2B sales feels like solving an ever-evolving puzzle. The challenges we face are shaping how we succeed in sales leadership and productivity. If you feel as if B2B sales has become more challenging, you are...

AI is a hot topic for marketers — and for good reason. According to our State of AI report, 95% of respondents say that AI marketing tools help them spend less time on manual tasks and more time connecting with...

Why You Are the Key to Client Success in Modern Sales When you secure a first meeting with your dream client, neither your company, your clients, nor your solution is enough to cause your client to buy from you. Instead,...

Whether we realize it or not, we’re surrounded by integrated media planning. For example, a few months ago, I was driving to the airport and saw a billboard for Kim Kardashian’s company, SKIMS. A week later, I saw ads on...

By Payal Parikh, VP of Client Services at Heinz Marketing The marketing world is constantly shifting, and the next big thing in AI is already here. Say hello to Agentic AI in B2B marketing – autonomous systems that don’t just follow instructions...

Selling a commodity may seem like a losing battle, but it’s actually your gateway to mastering the most critical skills in sales—making yourself indispensable in a crowded marketplace. There may be nothing better than selling something that is perceived as...

With 91% of businesses leveraging video and consumers preferring video over all other forms of content, you can’t afford to miss out. While we all know lots of video marketing is used in the B2C space, it can be equally...