A whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces — is being scrutinized more now than in the past. So, it’s no surprise you landed here to discover how you...

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friend‘s recommendation. And if you’re one of the lucky ones, they may even seek out your brand's...

2025 is likely going to be the most interesting year thus far for marketing leadership. In the past year alone, you've had to navigate the rise of AI, changing consumer trends, and tough economic times.  56% of the marketing leaders...

The new hire asked me why we pursue companies that already have a supplier. He wondered aloud whether it would be easier to target companies that don’t have a supplier. I explained that the best prospective clients are already using...

“What do you mean AI won’t fix everything?” That conversation with a marketing executive last month sparked my journey into creating this marketing executive playbook for 2025. As I dove into data and interviewed executives across industries, I discovered something...

I’ve been told countless times that the hardest part about getting a job at my dream company (Nickelodeon — spoiler alert, I got it!) is getting my foot in the door. I refreshed my resume and practiced answering many common...

Managing a sales pipeline can feel like trying to pack for a trip without knowing the weather. You’ve got plenty of tools, lots of information, and a bit of hope—but it can still be overwhelming. When I worked as an...

Let’s talk about B2B lead generation. It sounds complicated, right? But it’s really just a fancy way of saying, “finding the right people for your business and getting them interested in what you offer.” The challenge? Not all businesses are...

Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn't always require a big-budget video since more and more consumers are starting to value authenticity over staged content. If you want to go viral...