Brands want to know that they are on the right track toward achieving their goals. That’s why measurement matters. Key performance indicators (KPIs) often give leaders signals to determine if what they’re doing is working or if they need to...

Did you see the viral AI ad aired at the NBA finals? Crazy visuals, impeccable product integrations, 3.3M views on X. I almost couldn’t believe it was completely AI-generated content. An AI film-maker co-wrote the script with Gemini, generated Veo-3...

Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing...

In the construction industry, managing client relationships isn’t as simple as logging a few notes and tracking emails. With long project cycles, complex stakeholder networks, on-site and off-site coordination, and a steady stream of subcontractors, suppliers, and clients, construction businesses...

Managing a successful gym requires more than just great equipment and passionate trainers. With fitness members increasingly expecting seamless digital experiences, gyms need robust customer relationship management (CRM) systems to handle everything from lead nurturing to membership retention. Gold's Gym...

Managing investor relationships isn’t like managing any old leads or sales deals. Investment firms deal with high-stakes portfolios, detailed reporting cycles, and strict compliance rules — all of which require special consideration. To stay competitive, modern firms need investment management...

By Lisa Heay, Vice President of Business Operations at Heinz Marketing Choosing the right marketing consulting firm can be overwhelming—there’s no shortage of options, and it’s not always easy to tell who’s truly the right fit for your business. We get...

For the past few months, I‘ve been deep in the trenches testing the latest AI models, spending $200 a month on ChatGPT Pro, and building games with AI that would have required entire development teams just months ago. I’ve watched...

Nonprofits face distinct challenges when it comes to managing relationships and driving engagement. Unlike for-profit businesses, nonprofits must balance limited budgets with the need to maintain strong donor relationships, manage volunteers, run programming, and track impact, often across dispersed teams....

I’ve recently been using Substack to find new music to listen to. That’s probably not quite what its founders had in mind, but it has a ton of newsletters written by people who just really love music. It’s less professional...