There’s no way around it — every business needs to drive leads to grow. However, B2B lead generation is far from a simple task. You are competing with other businesses, navigating misinformation, and playing trial and error with various tools....

We all know AI assistants can help with marketing tasks. But, here's what most people are missing: Using AI as a prompt engineer is where the real productivity gains happen. I've been experimenting with this approach for months, and the...

I see a lot of marketing teams stuck in the same cycle: They believe in content. They’re creating constantly. But, they’re just not seeing the results they want. Add that the CEO is asking why the competitor is “suddenly everywhere.”...

The other day, I was reading a blog post when something caught my eye: a section about how to create a landing page to promote offers like a free ebook. Naturally, I clicked the link. It took me to a...

By: Tom Swanson, Senior Engagement Manager at Heinz Marketing In my recent post (5 common CMO questions about marketing orchestration), I said one of the best things you can do to improve your orchestration is hire project managers.  Well my...

I’m a teacher, so I’m now used to the faces of students who are scared to learn. More specifically, they’re scared to fail to learn. It’s ingrained early in our studies — As are good, Fs are bad, and you’d...

If you want great results from AI, you need to master the art of crafting the right requests, and that starts with having strong AI prompt examples to work from. After dozens of rounds of fine-tuning prompts, I’ve learned how...

A couple of years ago, I deleted my Instagram account (after realizing I was spending 4+ hours a day on the app). And while I've proudly held firm in that decision, I did recently create a new account so I...

Like many buyers in America today, I cringe whenever I swipe my credit card. Amid a “shifting economic landscape” (read: messy economic times), we’re all watching our wallets, trying to keep spending down, and questioning where our dollars go. And...

LinkedIn might be the most underrated growth channel in marketing right now. I‘ve been obsessing over this lately. While everyone’s fighting for attention on every other platform, LinkedIn remains a place where smart marketers can still build massive audiences without...