AI content SEO” is one of those terms we’ve all Googled at some point since AI became part of our workflow. No doubt it’s great for marketers — it makes us faster — but does it hurt our rankings? To...

It’s no wonder marketers love creative briefs: A good one sets you up for success with a high-level game plan and a clear objective. A creative brief is a roadmap that takes a project from ideation to completion. It ensures...

Being able to identify when you are One-Down can be the first step to becoming One-Up. Everything in Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative is based on a critical concept, being One-Up. I learned this concept 17,000 feet up Mt. Everest....

I remember the first time I tried social media boosting. It was back when I was testing the social media marketing waters by building a presence on Facebook, Instagram, and Twitter to help grow my blog. As a noob marketer...

By Carly Bauer, Marketing Consultant at Heinz Marketing Short-Term Wins and Long-Term Growth Too often, the pressure to drive short-term demand leads companies to neglect the foundational work required to build a lasting brand. However, a strong brand story isn’t just...