Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2024, we saw the expansion of AI in all forms of content, the rise of personalization, and continued use...

Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their enthusiasm about AI's ability to improve everything from business operations to AI marketing funnels piqued my interest. So when...

As the former head of marketing for two different tech startups, I’ve learned firsthand that email newsletters can be an incredibly powerful tool in any marketer’s toolbox. In this article, I’ve put together a comprehensive checklist to help you get...

Oh, hey there. I see you. Sitting there, staring at your revenue numbers, sipping your third coffee, and wondering… “How the hell do I break into seven-figure sales?” You’ve tried it all. The cold calls. The fancy email sequences. The...

The inbound methodology is really important here at HubSpot. I think you could go so far as to say that it's more or less our “main thing” — like almost everything we push, preach, and practice as a brand hinges...

When I changed careers from classroom teacher to content writer and editor, I little suspected the AI revolution that was about to take place. In just two years, 74% of marketers are now using AI in their roles. While many...

Oh, look who it is. You. Sitting there, sipping on your fourth coffee, staring at your CRM like it’s about to magically sprout leads. Hitting refresh on your inbox like the sales gods are about to drop a golden opportunity...

No two companies’ customer bases are alike. So, there’s no one-size-fits-all formula for designing an optimal website, crafting the most enticing copy, or building the most effective product. This is where A/B testing tools come in handy. The right tools...

One of my favorite examples of influence is in the 2004 film Mean Girls. When the girls at North Shore High School see “queen bee” Regina George wearing army pants and flip-flops, they decide to do the same. It’s absurd...