By Karla Sanders, Engagement Manager at Heinz Marketing Profit-conscious B2B marketers in 2025 know that winning a deal is only the midpoint of revenue creation. New research shows that existing customers now generate 40 % of net-new ARR for SaaS...

If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is the best place to start. Some of the most effective marketing I’ve ever done — from the early days...

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. Wording, structure, even emojis — everything counts. I’ve encountered countless job descriptions during my time as a marketer and have learned...

Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing...

My son and I were recently watching some AI-generated videos when he suddenly stopped and asked, “Wait… none of these are real?” That pause perfectly sums up where we stand with AI video tools right now. We‘ve reached the point...

A few days ago, I wrote about the three Sales Eras I have sold into. The first era’s conversation was about answering the question, “Why us?” Recently, a salesperson asked me if it worked. I told him that it worked...

In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts. That means wasted time trying to market to unqualified leads who aren’t the right fit for your business. You can move...

By Brittany Lieu, Marketing Consultant at Heinz Marketing 70% of organizations that run structured pilots for new processes see faster adoption and 30% better results. (Harvard Business Review). That kind of impact starts with grounding your new process in real...

I’ll never forget the first freebie marketing piece I created and put on the internet: a free guide to help you grow your Instagram following. I wrote all the copy in a Word doc and tossed it out to my...

Introduction: The Signal Gap Your buyers are telling you what they need long before they ever talk to sales. But too many teams are still focused on vanity engagement metrics that don’t translate to pipeline. If you’re still optimizing for...