I went from marketing manager to CMO in four years. It was fast. It was exciting. And, honestly, it was a little painful. I lost sleep. I lost hair. I made a lot of mistakes and learned most of what...

In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take some teams weeks to complete. And the graphics aren’t just a first draft starting point. They’re final assets ready to...

Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals indicate higher quality or status. Although a broader concept about human behavior, costly signaling absolutely applies to advertising. What, after...

Coming up with strong lead generation ideas isn’t always easy. I’ve found myself putting it off more than once — not because it’s not important, but because it often feels like a hit-or-miss. And I’m not alone. In the last...

A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads. It wasn't magic. Just algorithms working with behavioral data. But data collection is no longer something we...

AI voice technology has been moving fast for a while now. But recently, it feels like we‘ve shifted into a completely different gear. We’re not just talking about smoother narration or cleaner text-to-speech anymore. These tools are starting to sound...

The Problem with Traditional Sales Titles Many professionals go by titles like BDR, SDR, Account Manager, or Sales Rep. While common, these roles often reduce sales professionals to activity trackers, calendar fillers, or worse—demo jockeys. None of these convey real value creation. When...

Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences. This wasn’t my first time navigating global nuance. With an MBA in International Business and experience working on a...

With over 2 billion monthly active users and features like shoppable posts, Instagram is a powerful channel for businesses. But here’s what I’ve experienced firsthand: Unless you’re a household name, growing an Instagram following is hard work. Standing out requires...

By Karla Sanders, Engagement Manager at Heinz Marketing Profit-conscious B2B marketers in 2025 know that winning a deal is only the midpoint of revenue creation. New research shows that existing customers now generate 40 % of net-new ARR for SaaS...