During the last 15 years I’ve worked at a few companies, and looking back, most of them relied on tried-and-tested types of marketing methods like paid ads, email marketing, and SEO. These tactics still work well, but over the years...

What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. I definitely can’t help you with your road trip or wedding speech (sorry), but I can help you create a social media content calendar to...

I know that Instagram is primarily about sharing striking visuals — images, videos, promotions, and even acting as a storefront for one’s business. But in truth, I spend much more time reposting other people’s content than my own. Sure, Instagram...

By Payal Parikh, Director of Client Engagement at Heinz Marketing For CMOs and RevOps leaders, data fragmentation is a persistent challenge that slows decision-making and reduces marketing efficiency. There is a need to fix fragmented marketing data for smarter reporting....

A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don't convert. That’s even...

Choosing the right large language model can feel overwhelming with so many options out there, especially if you’re not exactly living and breathing AI But as we’ve worked through each one, we’ve gotten a real sense of what they’re good...

I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews. When I asked them how they stayed up-to-date with business news, they all gave similar answers. "I read the Wall...

When it comes to video, we marketers often focus the conversation on short-form video — no surprise, given this can be the most engaging format. Regardless of length, for me personally, some of the most impactful marketing content I’ve seen...

I’ve worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my...

I‘ve been designing images for websites for about seven years now, so I’ve come across many tools that make the process simple. If you want to create or incorporate compelling images into your brand‘s website for the first time and...