By Tom Swanson, Engagement Manager at Heinz Marketing Sometimes I struggle with figuring out how to use AI.  There are all of these claims and promises, but where do you even begin?  Obviously I began with simply using ChatGPT Plus...

You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once, so take heart: There’s lots to learn, but I’ve got plenty of expert advice and a step-by-step guide to get...

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is...

Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement — excuse the stars in my eyes — CFOs focus on revenue, risk, and return. This clash of professional love...

As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store that I've never heard of before. It felt completely random, in a “did you send this message to the right...

Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a good marketer straddle this? By writing directly to a single viewer, aka their buyer persona....

In today's competitive B2B landscape, companies are continuously looking for ways to drive growth, accelerate their sales pipeline, and close deals faster. A well-executed growth sales strategy is the key to unlocking success. But how do you ensure that your...

In today’s crowded and hyper-competitive sales environment, standing out can seem like a daunting challenge. Every seller is vying for attention, each promising a better solution, a more efficient process, or a more lucrative deal. But the truth is, it’s...

Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that business, you’re missing the point entirely. I've been testing AI growth strategies for months now to boost my following across...

In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe for disaster. The lean marketing team that got a business off the ground is not the same team that will...