When you‘re just getting started with making a website, I know that the process of learning how to use WordPress can feel overwhelming. We’ve all been there, so you're certainly not alone. While WordPress does have a bit of a...
Marketing blog
Here’s why your next newsletter isn’t going to spam
At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar acronyms: DKIM, DMARC, SPF. (Apparently that last one is not related to sun protection?) So I texted Al Iverson (not...
Marketing blog
Should you use AI logo generators for your business? Here’s my honest recommendation
Given how logos are such an essential part of brand identity, I was skeptical of using AI logo generators. A wrong logo decision cost Tropicana over $30 million in sales. I hated X’s decision to ditch the small Twitter bird...
Marketing blog
B2B Reads: Agents, Data, Change Management, and Marketing
Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing...
Marketing blog
The easy formula to calculate true CAC across all your marketing channels
Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid ads, $30 from content marketing, and $75 from partnership, without understanding their true CAC across all channels. This incomplete picture...
Marketing blog
B2B Buyer Engagement: Ghosted to Growth with Proven Re-Engagement Strategies
By Sarah Threet, Marketing Consultant at Heinz Marketing Every revenue leader has felt the sting of a “ghosted” prospect — a once-promising opportunity that suddenly goes silent. In our recent webinar, “Ghosted to Growth: Revenue Leaders on Buyer Re-Engagement”, Patricia...
Marketing blog
Tips from HubSpot’s global head of brand marketing
For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the marketers we surveyed for our 2025 State of AI Marketing report said they're already using AI for social media, with...
Marketing blog
Why Nvidia’s SLM Vision Matters for B2B Marketing
By Win Dean-Salyards, Senior Marketing Consultant at Heinz Marketing When most people think of AI, they picture massive, general-purpose models like GPT-4, Claude, or Gemini, systems seemingly capable of answering just about anything you throw at them (not to get...
Marketing blog
AI avatars are already here, and these are the trends I’m most bullish on
As the founder of AI newsletter Mindstream, I'm constantly thinking about scale, especially when it comes to content. For me, video was the bottleneck. I wanted to show up consistently, but I didn’t want to spend hours filming, editing, or...
