By Lisa Heay, Director of Business Operations at Heinz Marketing In this week’s MarTech Moment, we are featuring ChatFactory, a generative AI-powered buying agent by PathFactory designed to improve B2B customer engagement by making content and interactions more personalized and efficient....
Marketing blog
The Nature of Being One-Up
The concept of being One-Up in sales isn't just about knowing more than your client; it's about knowing the right things to guide the client through their decision-making process. To do this, you must create value for your client and...
Marketing blog
My Top 23 Picks for 2025
When I first heard about AI chatbots, I was skeptical. Could a bot really hold a conversation as naturally as a human? My skepticism wasn’t unfounded — earlier chatbots I’d interacted with felt clunky, unable to handle anything beyond basic...
Marketing blog
B2B Reads: 25 Ways to Increase Sales, 17 Emerging Trends to Watch for in 2025 and More!
Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is...
Marketing blog
Why Clients Buy from You: Understanding Strategic Outcomes Beyond Solutions
Most buyers aren’t looking for a solution—they’re searching for a partner who truly understands their goals and delivers results. No One Wants to Buy What You Sell This truth may seem unsettling at first: No one wants what you sell....
Uncategorized
Free 500 Leads A Day Club!
* marked fields are mandatory. Email* First Name* Last Name*
Marketing blog
What Marketing Masters Want to Ask Each Other
Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. We’re talking Liquid Death, New Balance, Oatly. But we got to wondering: What happens when noted marketing masters get to...
Uncategorized
How to Build a Profitable Network Marketing Business in 30 Minutes a Day (The FAME Formula)
When it comes to building a profitable network marketing business, do you ever feel like a bull in a China shop? That’s okay. Ignorance on fire is better than knowledge on ice. It’s better to take action (even though you don’t really know...
Uncategorized
7 Tips For Massive Duplication – Help Your Network Marketing Team Have The Biggest Month Ever
How would like to create your biggest month ever? Then no more excuses! You’re ready! Yes — you’re ready for a breakthrough, you’re ready to rank up, you’re ready to have the success you freaking deserve! I know the difference...
Marketing blog
Sales Pipeline Radio, Episode 369 Q & A with Kristina LaRocca-Cerrone
By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live Thursdays at 11:30 am PT on LinkedIn (also on demand) you can find the transcription and recording here on the blog...
