By Lisa Heay, Vice President of Business Operations at Heinz Marketing If you’re a CMO deep in 2026 planning, you’re juggling more than ever: shifting buyer behavior, rising expectations for proof, tightening budgets, AI transformation, and the constant push to do...

Homepage design shapes the first impression potential customers have of your business, yet many companies underestimate its impact on conversions and credibility. When I first meet with a potential client, I'll often hear: "The website is fine, it just needs...

AI-powered email content suggestions are changing how marketing teams write, test, and scale email campaigns. Instead of guessing what message will resonate, marketers can now use AI to analyze data, predict engagement, and generate personalized content that converts. But there’s...

By Payal Parikh, VP of Client Services at Heinz Marketing A few months ago, I wrote about why B2B CMOs need to start preparing their organizations for Agentic AI with not just AI tools, but autonomous systems that take action, learn...

I spent the last week asking HubSpot marketers to get really honest about what actually worked for them in 2025 — and what they let go of. Six HubSpotters share some of their “why didn’t I do this sooner?” moments...

Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing...

AI adoption is accelerating but measurable value is not. 2026 will be the year enterprise AI splits into two camps: those scaling value, and those scaling waste. McKinsey’s “2025 The State of AI report” shows that over 75% of organizations...

Lingering Questions is one of my favorite parts of the Masters in Marketing newsletter, because it’s an opportunity for marketers to talk directly to one another. This year, a few clear themes emerged: yes, AI can help you be a...

Over the last five years, the business world has undergone a more dramatic transformation than it did in the entire decade before. Just as companies were adapting to permanent shifts in workplace dynamics, consumer behavior, and global economics — all...

By: Tom Swanson, Senior Engagement Manager, Heinz Marketing Developing marketing campaigns with LLMs (whether directly or with agents) comes with a lot of time spent reworking prompts and often clarifying data.  Prompts are reusable, so the time spent is worth...