As a marketer, I know that a marketing strategy is essential to nurture future clients, improve my business’s bottom line, and increase the ROI of my efforts. But that doesn’t mean it’s easy — 74% of small and medium businesses...

By Sarah Threet, Marketing Consultant  In current day B2B marketing and sales, a one-size-fits-all approach to building a buying committee often falls short. Organizations frequently encounter diverse customer profiles, each requiring tailored engagement strategies. This necessitates a flexible, nuanced approach...

As a content marketer and general marketing enthusiast, I’ve read countless physical books on digital marketing. Unfortunately, physically printed digital marketing books can quickly become obsolete, which is why I’ve turned to digital marketing ebooks. Don’t get me wrong, I...

For my company’s video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media, the company inspires confidence and excels in audience targeting, reach, and cost efficiency. However, it does take some strategy to make sure...

Winning in chess—or sales—starts with one critical move: a strategic opening. In the seventh grade, I learned to play chess. When I got to high school, I came across a book called Bobby Fischer Teaches Chess, and decided to study...

In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and educator, spotted a gap. “I decided I wanted to come on the platform to share tips and tricks from my...

By Payal Parikh, VP of Client Services at Heinz Marketing The latest wave of tariffs, especially those impacting manufacturing, logistics, and energy industries, has created ripple effects that extend far beyond physical goods. B2B SaaS and IT companies may not face...

I often find raw data overwhelming — endless rows of numbers can be hard to decipher. That's why I love data visualization; it transforms complex figures into clear, intuitive charts that help me quickly spot trends and understand the story...

Creating a social media strategy in today’s ever-changing digital landscape can be overwhelming. But here's what I learned: It’s also absolutely essential. I recently sat down with three top-tier social media experts and dove into HubSpot's State of Social Media...