Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.
Closing the Gap Between B2B Marketing & Sales by Ed Carr
B2B marketing and sales teams often struggle with alignment, leading to miscommunication, missed opportunities, and stalled revenue growth. While 90% of sales and marketing professionals agree alignment is critical, only 40% feel their teams are truly aligned—highlighting the need for shared goals, clear lead definitions, and integrated tech to close the gap.
From Leads to Loyalty: A Practical Guide to B2B Marketing in 2025 by Bill Bishilany
Industrial B2B marketers in 2025 are prioritizing targeted strategies to address the complex decision-making processes of business clients, emphasizing the importance of understanding ideal customer profiles to enhance engagement and conversion rates. By leveraging content marketing to educate and build authority, alongside digital tools like SEO, PPC, and email campaigns, businesses aim to foster long-term partnerships and drive sustained growth in the industrial sector.
by Daisy Shevlin
B2B sales in 2025 demand a consultative approach, where sales representatives act as advisors, deeply understanding client pain points and tailoring solutions accordingly. Leveraging advanced tools like AI-driven CRMs and social selling platforms, sales teams aim to navigate complex sales cycles, engage multiple decision-makers, and build long-term, trust-based relationships that drive sustained business growth
The CEO’s Guide to the Future of B2B Marketing by AccountInsight
CEOs are shifting focus from traditional lead generation to building long-term brand relevance and aligning marketing strategies with tangible business outcomes. As a CEO, you don’t need more tactics for effective B2B marketing. You need a strategy that aligns brand visibility with real business outcomes – and you need partners who can execute with precision.
15 Best AI Tools for B2B Marketing in 2025 by Ruth Juni
As B2B marketers navigate an increasingly crowded AI landscape in 2025, Demandbase’s latest blog post cuts through the noise by spotlighting 15 AI tools that deliver tangible results, from content generation to predictive analytics. Featuring platforms like Jasper, ChatGPT, and Salesforce Einstein, the guide emphasizes solutions that enhance personalization, streamline workflows, and align marketing efforts with sales objectives to drive measurable ROI.
Have a wonderful weekend and thank you for reading! If you have B2B news sources you rely on we’d love to hear about them. Please share them with us.
The post B2B Reads: AI Tools, CEOs Guide to B2B Marketing, Marketing & Sales Alignment, B2B Sales appeared first on Heinz Marketing.
