Look, if you’re running an e-commerce business and still treating sales like it’s some mystical art passed down from a whispering monk in the Himalayas, you’re doing it wrong. Dead wrong.
There’s no magic spell. No secret handshake. Just Anthony Iannarino Sales Training—the most brutally effective, fluff-free system for turning “maybe later” browsers into cash-dropping buyers faster than you can say “abandoned cart.”
I’ve spent years studying the trenches of sales—not the ivory-tower theory BS, but real-world, seat-scorching, revenue-pumping sales. And I’ve got news for you, Shopify warriors: e-commerce might be digital, but selling? Still human. Still emotional. Still requires one thing above all else: a strategy so elite it makes your competition cry in the shower.
Yeah, I said it.
So, if you’re out here treating your sales like a checkout plugin is gonna do all the heavy lifting, buckle in. Because I’m about to show you what e-com brands can (and should) shamelessly steal from the kind of training I’ve been drilling into elite sales teams across the globe.
First Off—Quit Hiding Behind the Screen
Just because your customer can’t see you, doesn’t mean you don’t need to sell to them.
E-com founders often believe the website will do the work. Great UI, a nice font, a clean product image, maybe a cheeky little countdown timer—that’s enough, right?
Wrong.
The customer isn’t buying the product. They’re buying certainty. Confidence. Clarity. They’re buying a story about what that product will do for them. And if your website copy, emails, or chatbot sequences don’t scream that with clarity and conviction—you’re toast.
You need elite sales strategies baked into every pixel. That means learning how to articulate value like your life depends on it. Because in a market flooded with knockoffs, fast shipping, and AI-generated SEO spam, it kinda does.
Want to steal something worthwhile from me? Steal the mindset that every touchpoint—every email, every page, every automated flow—is a sales conversation. Not a technical process. Not a funnel. A conversation.
And it’s one you better win.
Sales Is Not a Department, It’s a Religion
I know, I know—”but I’m not a salesperson, I’m a founder.” Yeah? And I’m a writer, speaker, trainer, consultant, and espresso addict… but I sell like my rent depends on it (because it once did).
Here’s the uncomfortable truth most e-com operators run from: if you want to scale, you’ve got to build a sales growth strategy. Not just ads. Not just discounts. A real, structured approach to how you influence decision-making at every stage of the buyer journey.
That email reminding them to complete their purchase? That’s a close.
The landing page telling them why your serum/hoodie/toothbrush is better? That’s a close.
That little line of copy saying “join 12,395 customers who upgraded their lives”? That’s a close.
Every one of these is a mini-pitch. And the reason some e-com brands scale to the moon while others die in a dusty digital graveyard? The former treats every single interaction like a selling moment. The latter? Well, they’re probably still waiting for their next viral TikTok to save them.
Build Value First—Then Multiply It
You ever been hit with an ad, clicked through, loved the product… and then hit the checkout page and thought, “Eh, maybe not.”
That’s a value gap. And it’s where dreams (and margins) go to die.
E-commerce brands hemorrhage sales every day because they don’t know how to stack value. One of the core principles in the only sales guide you’ll ever need is this: buyers don’t act on features. They act on value outcomes.
You’re not selling shoes. You’re selling style, comfort, confidence. You’re not selling fitness gear. You’re selling transformation, identity, and bragging rights.
So stop selling specs and start selling stories. Positioning your product isn’t about price, it’s about perceived ROI. That means telling a story so potent that the buyer feels stupid not checking out right then and there.
Build the value so high it outweighs any possible resistance. And then? Multiply it. Add urgency, scarcity, proof, authority—yes, even some drama. If value is the steak, emotion is the sizzle. And you better believe they’re paying for both.
Follow-Up Is King (Even in E-Com)
You think just because the sale didn’t happen instantly, it never will? Nah. That’s rookie thinking.
I’ve built Anthony Iannarino Sales Training around the discipline of follow-up—because follow-up is where the money hides. And in the e-com world, it’s a goldmine that too many brands ignore.
You’ve got email. SMS. Retargeting. Push notifications. Influencer retouches. UGC. Hell, send a pigeon with a coupon code if you have to—but follow up like your average order value depends on it.
Because it does.
Sales in e-com isn’t just about that first conversion. It’s about lifetime value. Retention. Repeats. Upsells. And if you’re not using your follow-up to create a relationship (not just a transaction), then you’re out here building a leaky bucket business.
Want to scale? Fix the bucket. Talk to your people. Keep showing up with value. Be useful, be clear, and be damn near impossible to ignore.
Objection Handling for the Digital Age
You don’t have a live call to say, “What’s holding you back?” But you do have something better: data.
Those product page bounce rates? Objection. That abandoned cart rate? Objection. Low email clickthrough? Objection.
They’re not saying it out loud—but they’re telling you everything with their clicks, scrolls, and exits.
E-commerce brands that win treat every piece of user behavior like it’s a signal. And they respond accordingly. That means writing landing page copy that proactively tackles objections. FAQs that go deeper than “How long is shipping?” and actually move belief. Reviews and case studies that address the customer’s internal resistance before it even bubbles up.
You want to build a sales growth strategy that actually works? Start by treating objections like data, not rejection. And then rebuild your sales environment around them.
Because once you neutralize doubt? You unlock momentum. And momentum in e-commerce is a beautiful, revenue-stacking beast.
The Art of Sales Energy—Digitized
Most folks forget this: sales has energy. That charisma, that vibe, that magnetic confidence you feel when you’re face-to-face with a killer closer? That’s not gone in e-com—it just gets translated.
Your product copy? Needs energy. Your ads? Energy. Your thank-you page? Oh yeah, that too.
The best brands don’t sound like robots. They sound like humans. And better yet, they sound like humans who know how to move people.
If your store sounds like it was written by a distracted librarian with a Wi-Fi problem, you’re in trouble. You want that copy to pop like a punchline. That CTA to feel like an invitation from an old friend. That product page to read like a persuasive manifesto.
Which brings us to this…
Steal My Voice—Seriously
You want to know the cheat code?
You can steal from me. You can steal the tone, the strategy, the structure of what I teach in the only sales guide you’ll ever need and adapt it to your e-commerce game.
Because it works.
Human nature hasn’t changed. Not with social, not with AI, not with 1-day shipping. What has changed is how we deliver the message. And the brands who sell like beasts in 2025? They’ll be the ones who learn how to apply high-performance, people-first, conviction-driven sales thinking to every corner of their store.
From the homepage to the confirmation email. From the product description to the upsell sequence. From the chatbot to the unsubscribe page.
It’s all sales. And if you’re not treating it like that, you’re leaving bags of money on the table while your competitor laughs all the way to the beach house.
Final Word
I’ve trained Fortune 100 companies. I’ve helped sales teams go from “meh” to monstrous. But the principles that power Anthony Iannarino Sales Training? They don’t belong to suits in boardrooms. They belong to anyone who wants to win.
E-commerce founders, operators, CMOs, solopreneurs—I’m looking at you.
You’ve got the platform. You’ve got the product. Now steal the process. Infuse elite sales strategies into your brand like it’s your new religion. Own the conversation. Stack the value. Handle objections before they ever get typed into a Reddit thread. And never forget…
Sales is not optional.
It’s the oxygen of your business.
So, inhale deeply—and exhale revenue.
That’s what Anthony Iannarino Sales Training is all about.
