Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.
What’s driving growth right now – and what will redefine pipeline in 2026 — Insight Partners Team
This article explores emerging trends in pipeline generation expected to shape B2B sales and marketing through 2025. Key trends include the increasing use of AI-driven insights to identify high-quality leads, enhanced personalization through data analytics, and the growing importance of multi-channel engagement strategies to accelerate pipeline velocity and conversion.
The Road to Agentic GTM: Laying the Data Foundations First — RevSureTeam
This article discusses how establishing strong data foundations is critical for implementing an agentic go-to-market (GTM) strategy. It emphasizes the importance of clean, integrated, and actionable data across sales and marketing teams to enable AI-driven decision-making, autonomous workflows, and improved pipeline efficiency.
Do I Need GEO? Stay Agile in 2025 and Beyond — Macy Storm
Generative Engine Optimization (GEO) is presented as a vital emerging strategy that enhances traditional SEO rather than replacing it. To achieve maximum visibility in AI-driven search results, content optimization for generative engines should include schema markup, conversational content, and building brand authority.
How to Make a Custom GPT …the Easy Way (with video) — Andy Crestodina (Orbit Media Solutions)
Custom GPTs allow users to transform individual prompts into reusable, automated tools that can handle specific tasks such as competitive analysis or content writing, thereby codifying internal best practices. These tools are designed to create smarter systems for repeatable processes, reducing manual effort and improving quality.
9 in 10 B2B Marketers Think They’ve Mastered AI — Gordon Young, Editor-In-Chief (The Drum)
According to a recent study, approximately 9 in 10 B2B marketing professionals believe they have mastered AI, even though fewer than half of their organizations have a defined AI strategy. While marketers feel AI improves effectiveness and saves time, technical teams often lead implementation, raising concerns that marketers may lose strategic control if they do not direct AI within their organizations.
Have a wonderful weekend and thank you for reading! If you have B2B news sources you rely on we’d love to hear about them. Please share them with us.
The post B2B Reads: B2B Marketing and AI, Trends in 2026, GEO and Custom GPTs appeared first on Heinz Marketing.
